In a time when tiny startups are scooped up for billions, it’s tempting to believe that going with the new kid on the block is a smart choice. Hungry upstarts, keen to hook the attention of press and investors, flaunt exponential growth and tout what seem to be too-good-to-be-true numbers.
Real Numbers You Can Count On
But don’t be quick to write off the established industry leaders. In a recently released vendor profile, IDC Research analyst Christine Dover looked at Intuit’s ecosystem, financials and recent product deals and revealed this “legacy giant” is not fading away but moving rapidly into the future with growth numbers and financials to support it.
The report, titled, “Intuit: The Legacy Software Giant Is Aggressively Moving its QuickBooks Business Into the Cloud,” highlights and supports Intuit’s goal of adding 5 million small business customers over the next five years. When added to Intuit’s current QuickBooks Online subscriber base of more than 864,000 and Desktop and Enterprise subscriptions, would bring Intuit to 10 million subscribers by 2018.
And that’s just one piece of Intuit’s ecosystem.
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